adjective: having strong connections
The Twitter pitch: Connectual is a digital marketing consulting and matchmaking firm that helps with practice development, recruiting, and partner sourcing.
The fancy version...
Connectual was founded in early 2009 by Aaron Goldman, a ten-year veteran of the digital media space, to help companies build their digital marketing capabilities and make meaningful connections that can grow their businesses.
The vision for Connectual is a consulting and matchmaking firm that connects the digital marketing ecosystem and drives growth for its inhabitants -- marketers, agencies, media companies, and technology providers alike.
Connectual is expanding its footprint by adding well-connected agents that demonstrate value through a consultative, results-driven approach to digital marketing.
Future plans also include the incubation and launch B2B and B2C technology platforms to accelerate the process of connecting the digital media landscape.
Aaron Goldman, Principal
Aaron Goldman is founder and principal of Connectual, a digital marketing consulting and matchmaking firm that helps with practice development, recruiting, and partner sourcing. Current consulting clients include Omnicom Media Group Trading Desk, Resolution Media, Info.com, and Elevate Studios with completed engagements for Adify Media, Tagga, and Cardlytics.
Before starting Connectual, Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group company. During his nearly 5 years at Resolution Media, Goldman helped grow the company from 8 employees to over 100 and $200+ million in annual media billings. In his role on the executive team, Goldman managed corporate marketing, industry relations, and business development, landing new accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe’s, and State Farm, among others. He also contributed to the advisory boards of Google, Yahoo, and Microsoft.
Prior to Resolution Media, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com/IAC. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network-based campaigns, site-specific sponsorships, e-mail marketing, lead generation, and search engine marketing for clients including Allstate, Disney, Ford, General Motors, JC Penney, Microsoft, Procter & Gamble, Sears, The Home Depot, Verizon, and Walgreens, among others.
Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association (CIMA). He has been published in iMediaConnection and DMNews, quoted in the New York Times, and has a regular column in MediaPost’s Search Insider. His first book, Everything I Know About Marketing I Learned From Google, will be published by McGraw-Hill in August, 2010. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation (AAF) and University of Illinois at Urbana-Champaign. He's also a frequent speaker at industry trade shows such as ad:tech, SES, OMMA, and Search Insider Summit.
Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not doing the “Connectual thing,” Goldman enjoys spending time with his wife, Lisa, daughter, Eliara, and trying to keep up with 15 blogs and Twitter.