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Category: About Connectual

Why Did You Join Kenshoo?

FAQ #16

Friday, September 24, 2010 | Posted by Aaron Goldman

I've been getting this question a lot in the 2 weeks since I announced my "decision" to take the CMO role at Kenshoo.

So, like other Connectual-related FAQs I've gotten over the years, I decided to share my answer via blog post.

First and foremost, I want to make it clear that I LOVED what I was doing with Connectual. I was privileged to be consulting with some of the most innovative companies in the space and working with some of the brightest (and best connected) minds.

I was not looking …

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Posted In: About Connectual / FAQs


The Decision

Monday, September 13, 2010 | Posted by Aaron Goldman

Last week, I declared my free agency and intention to follow in the footsteps of Lebron James and join an all-star team. 

As promised, today I posted a video announcement with "The Decision." Don't worry, I don't drag it out for 20 minutes like Lebron did on ESPN.

SPOILER ALERT: more details are included in the official press release from my new employer.


Update 9/13/10: More scoop on …

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Posted In: About Connectual / Press / Press Coverage / Press Mentions / Press Releases


Ain’t No Party Like a Connectual Party

Cuz A Connectual Doesn't Stop... 'Til Everyone's Acquainted!

Tuesday, August 10, 2010 | Posted by Aaron Goldman

Last Thursday, TalentFoot, Elevation+, Vevo, and Connectual broke in our new Chicago office with a little soiree. Here's a quick recap along with all the SFW pics... 

DJ Carpenter queued up the party mix.

Camille tried to block out the party mix and squeeze in one last business call.

Mark tested all the appetizers to make sure they weren't poisonous. The garden veggie dip was a little questionable so we tossed it.

The referral board was …

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Posted In: About Connectual


Connectual Gets Physical

And, Yes, the Curtains Match the Drapes!

Monday, June 14, 2010 | Posted by Aaron Goldman

On June 1st, Connectual opened its first office at 220 W. Huron Suite 3002 in the River North area of Chicago. The idea is to create a hub for digital marketeers to network, brainstorm, and generally plot to take over the world. The space has 6 individual offices, 2 conference rooms, kitchenette, bathroom and a nice big main room with 4 desks, a couch, and a closet. Plenty of room to get Connectual!

Each of the individual offices are being sub-leased to like-minded entrepreneurial types in the digital space. Currently the inhabitants of this microcosm of the digital marketing ecosystem include …

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Posted In: About Connectual


Why Doesn’t Connectual use an Hourly Rate for Consulting?

FAQ #15

Friday, April 2, 2010 | Posted by Aaron Goldman

Picasso sketchImage Source

Now that I've finished my book manuscript -- check out for more details on that project -- I can get back to more regular posting.

Let's start by addressing a question I've been getting a lot lately... 

Why doesn't Connectual charge an hourly rate for consulting services?

To answer this question, I'd like to relay a story that Tom Kuthy, formerly of Resolution Media, shared with me in the context of negotiating agency fees with a client during a new business pitch. 

Some fifty …

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Posted In: About Connectual / FAQs


Connectual Examined

Chicago's Young Entreprenuers Feature

Wednesday, July 22, 2009 | Posted by Aaron Goldman

ExaminerConnectual is highlighted in the Examiner today under the Chicago Young Entreprenuers feature. The interview covers a lot of ground -- kudos to Lauren Young for asking some good thought-starters -- including how I came up with the name Connectual (which suprisingly never came up in my FAQ series), my biggest challenges to-date, and advice for other would-be entreprenuers.

Here's the full story...

Chicago Young Entreprenuers - Connectual
by Lauren Young

We’ve all heard the phrase, “It’s not what you know, but …

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Posted In: About Connectual / Press Coverage


The Connectual Twitter Pitch

What the Company Does in Under 140 Characters

Thursday, June 18, 2009 | Posted by Aaron Goldman

The elevator pitch is dead. Long live the Twitter pitch!

I was inspired by a recent tweet from @ginidietrich that was retweeted by @LenKendall and asked, "Can you describe what your company does in under 140 characters?" The reference was to a recent BusinessWeek column by Carmine Gallo expounding the virtue, "Sell More by Saying Less."

The KISS (Keep It Simple Stupid) principle is really something I take to heart. My colleague Tom Kuthy, VP of Marketing and Business Development at Resolution Media, is a champion of clear …

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Posted In: About Connectual


Connectual FAQs

The Full List

Tuesday, June 9, 2009 | Posted by Aaron Goldman

Below are links to all the FAQs answered to date. This series is a work in progress. Please feel free to comment on other questions you'd like to see addressed and/or provide feedback on the responses.

1. What’s the Value Proposition to Marketers?
2. Will Connectual Replace Agencies and Consultants?
3. How does Connectual Make Money?
4. How can Connectual Stay Objective if it's Compensated by Sellers?
5. Does Working through Connectual Mean Higher Rates for Buyers?
6. Why Would Providers Allow Connectual to Represent Them?
7. Are Connectual Partnerships Exclusive?

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Posted In: About Connectual / FAQs


What Do You Do Every Day?

FAQ #14

Monday, June 8, 2009 | Posted by Aaron Goldman

Since launching Connectual nearly two months ago, I've spent almost all-day every day meeting with a wide range of marketers and digital marketing companies. Having served the past five years primarily as the Omnicom search guy, it was important for me to "reacclimate to the wild" and get my fingers on the pulse of pressing client needs and the latest and greatest platforms delivering against them.

Sure, I'd been exposed to all the non-search digital marketing channels during my tenure with Resolution Media but only as an agency partner or trade-mag reader and conference attendee. …

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Posted In: About Connectual / FAQs


Head’s in the Cloud

And Bird's the Word

Wednesday, May 20, 2009 | Posted by Aaron Goldman

Yesterday I launched a tag cloud for Testimonials created by the crack team at Elevate Studios. This idea was the brainchild of Dan Kuthy of Snuggie Pub Crawl and Blue Chip SEO fame. He pointed out that the old way the testimonials were laid out was a bit clunky to navigate and, frankly, (my words, not his) no-one really cares that much about me to read 100+ LinkedIn recommendations linearly.

Dan has been enamored for some time by -- a nifty little tool …

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Posted In: About Connectual


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