Connectual Blog

Riffing on what it's like to be Connectual...

Why Did You Join Kenshoo?

FAQ #16

Friday, September 24, 2010 | Posted by Aaron Goldman

I've been getting this question a lot in the 2 weeks since I announced my "decision" to take the CMO role at Kenshoo.

So, like other Connectual-related FAQs I've gotten over the years, I decided to share my answer via blog post.

First and foremost, I want to make it clear that I LOVED what I was doing with Connectual. I was privileged to be consulting with some of the most innovative companies in the space and working with some of the brightest (and best connected) minds.

I was not looking …

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Posted In: About Connectual / FAQs


The Decision

Monday, September 13, 2010 | Posted by Aaron Goldman

Last week, I declared my free agency and intention to follow in the footsteps of Lebron James and join an all-star team. 

As promised, today I posted a video announcement with "The Decision." Don't worry, I don't drag it out for 20 minutes like Lebron did on ESPN.

SPOILER ALERT: more details are included in the official press release from my new employer.


Update 9/13/10: More scoop on …

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Posted In: About Connectual / Press / Press Coverage / Press Mentions / Press Releases


Aaron Goldman Declares Free Agency

Industry Veteran to Pursue Full-Time Opportunity with Leading Digital Marketing Company

Tuesday, September 7, 2010 | Posted by Aaron Goldman

Chicago, IL - September 7, 2010 (BUSINESS WIRE) -- Aaron Goldman, a digital marketing professional with over ten years experience, today announced that he is putting his business, Connectual, on hold indefinitely to pursue a job with a digital marketing industry leader.

"While there's still more I'd like to do with Connectual, the time is right for me to find an opportunity where I can have a bigger impact," said Goldman. "As the digital marketing space evolves, the best way to succeed is with a talented team and innovative solution set that's already at scale."

Connectual was …

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Posted In: Press / Press Releases


Ready to Bing on Yahoo?

Will Bing Make the Register Ka-Ching?

Monday, August 30, 2010 | Posted by Aaron Goldman









On Friday, I spoke on the record with Mike Shields at MediaWeek for his article, "Agencies Prep for Yahoo-Bing Transition." We had a great conversation that ran the gamut from functionality to market share. Ultimately, Mike only used one of my sound-bytes in his piece so I'll share that here and provide more thoughts after the break...

Per Aaron Goldman, principal at the digital marketing firm Connectual, Bing is now Google’s equal in usability. “But just as good is not going to win,” …

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Posted In: Press / Press Mentions


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