Connectual Blog

The Path to Connectual

Why I Started the Company

Wednesday, April 15, 2009 | Posted by Aaron Goldman

In today's MediaPost Search Insider column, I highlight trends in the space that led me to form Connectual. Here's the full article...

It's Time To Get Connectual
by Aaron Goldman

Sometimes in the worst of times come the best of opportunities. You just have to know where to look. And when you find one of those diamonds in the rough, you have to act quickly. It’s all about timing. And gumption.

In Search of a Silver Lining

Ever since Resolution Media was acquired by Omnicom Media …

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Posted In: About Connectual

“Connectual to Help Marketers Better Connect”

Couldn't Have Said It Better Myself...

Monday, April 13, 2009 | Posted by Aaron Goldman

More coverage of today's launch. This one from Biz Report. Here's the full article...

Connectual to Help Marketers Better Connect
by Kristina Knight

Advertising veteran Aaron Goldman has launched a new company called Connectual; the company is said to help marketers and businesses delve through the myriad marketing solutions available to better connect with the platforms which could be of the most help. The company will connect marketers with agencies, media companies and tech providers.

"By leveraging my vast network and knowledge of the space, I'll help companies grow by reaching their target audience …

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Posted In: Press Coverage

Aaron Goldman Launches Digital Marketing Rep Firm, Connectual

Industry Expert to Deliver Sales and Marketing Services for Interactive Marketing Companies

Monday, April 13, 2009 | Posted by Aaron Goldman

FOR IMMEDIATE RELEASE:

Chicago, IL --(BUSINESSWIRE)-- Aaron Goldman, a ten-year digital marketing veteran, today announced the launch of his new venture, Connectual. The firm promises to help companies cut through the clutter of various interactive marketing solutions to make meaningful connections and grow their businesses.

"The vision for Connectual is a rep firm connecting digital marketers, agencies, media companies, and technology providers," said Goldman. "By leveraging my vast network and knowledge of the space, I'll help companies grow by reaching their target audience with a compelling solution."

Prior to founding Connectual, Goldman was VP, Marketing and …

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Posted In: Press Releases

MediaPosted

Initial Coverage of Connectual Launch in MediaPost

Monday, April 13, 2009 | Posted by Aaron Goldman

Laurie Sullivan at MediaPost was the first to cover today's launch. Here's her feature story...

Rep Matchmaking Model Emerges For Marketing
by Laurie Sullivan

Aaron Goldman could become the matchmaker for brands looking to build out ad campaigns on a variety of platforms. The 10-year digital marketing veteran and ex-Resolution Media executive on Monday plans to unveil a rep firm that sources advertising and marketing services for free.

The rep firm, dubbed Connectual, will offer a range of services, from digital marketing, to offline and …

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Posted In: Press Coverage