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Sorted by: 07, 2009

Yahoo Microsoft Search Deal: 10 Most Interesting Plot Lines

Things That Make You Go Hmmm...

Wednesday, July 29, 2009 | Posted by Aaron Goldman

If you read my Search Insider column today, you know I've been on a Top Ten list kick of late. You can also imagine what a dolt I felt like publishing the "Top Ten Ways to Use Search Data Beyond SEM" on the same day the Yahoo Microsoft search deal was announced. Give me a break though, my deadline was yesterday at noon! In an effort to save some face, I thought I'd chime in here with the ten most interesting plot lines -- aka unanswered questions -- surrounding this deal.

1. What does the deal mean for …

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Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions


Connectual Examined

Chicago's Young Entreprenuers Feature

Wednesday, July 22, 2009 | Posted by Aaron Goldman

ExaminerConnectual is highlighted in the Examiner today under the Chicago Young Entreprenuers feature. The interview covers a lot of ground -- kudos to Lauren Young for asking some good thought-starters -- including how I came up with the name Connectual (which suprisingly never came up in my FAQ series), my biggest challenges to-date, and advice for other would-be entreprenuers.

Here's the full story...

Chicago Young Entreprenuers - Connectual
by Lauren Young

We’ve all heard the phrase, “It’s not what you know, but …

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Posted In: About Connectual / Press Coverage


Will B-I-N-G-O-O be its Name-O?

A Microsoft/Yahoo Search Deal is Inevitable, But What Will We Call the Combo?

Tuesday, July 21, 2009 | Posted by Aaron Goldman

BingooToday Yahoo announced that Q2 earnings were up slightly year-over-year but revenue was down (as was the stock in after-hours trading) leading to a reprise of speculation over a potential search deal with Microsoft.

MediaPost has a good roundup of opinions, including mine, on what the deal might look like and what it would mean for the marketplace.

Here's what I went on record with. More commentary after the break...
Aaron Goldman, managing partner at advertising rep firm Connectual, thinks the "deal is inevitable."

Goldman …

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Posted In: Press / Press Mentions / Search Engine Marketing


Cashing in on Digital Marketing

Get Connectual at Upcoming Webinar

Wednesday, July 15, 2009 | Posted by Aaron Goldman

Join me on August 4th at 2pm EDT for a free ad:tech webinar playing off my recent post, "What's Hot in Digital Marketing?" The preso will be followed by Q&A with me and then an Expo with a number of companies exhibiting, including Connectual.

Here's the overview and you can sign-up through ad:tech Virtual.

Cashing in on the Top 10 Hottest Areas of Digital Marketing

Digital marketing moves at breakneck speed, forcing marketers to keep up with the latest trends, research and best practices to stay competitive in an ever evolving landscape. …

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Posted In: Digital Marketing / Tips and Tricks


A Bing in Google’s Armor?

What the Bing Launch Means for Marketers

Thursday, July 2, 2009 | Posted by Aaron Goldman

Google Money Machine

I'm quoted in today's MediaPost Online Media Daily commenting on the implications of recent data showing gains in search market share for Bing. I'd like to give some additional context for my POV and expand on it a bit.

The article starts off with, "Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo a .17% drop, and Ask a .1% drop in usage share, according to NetApplications, a research firm."

My input comes …

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Posted In: Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions