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Category: Press Mentions

The Decision

Monday, September 13, 2010 | Posted by Aaron Goldman

Last week, I declared my free agency and intention to follow in the footsteps of Lebron James and join an all-star team. 

As promised, today I posted a video announcement with "The Decision." Don't worry, I don't drag it out for 20 minutes like Lebron did on ESPN.

SPOILER ALERT: more details are included in the official press release from my new employer.

 

Update 9/13/10: More scoop on …

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Posted In: About Connectual / Press / Press Coverage / Press Mentions / Press Releases

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Ready to Bing on Yahoo?

Will Bing Make the Register Ka-Ching?

Monday, August 30, 2010 | Posted by Aaron Goldman

 

 

 

 

 

 

 

 

On Friday, I spoke on the record with Mike Shields at MediaWeek for his article, "Agencies Prep for Yahoo-Bing Transition." We had a great conversation that ran the gamut from functionality to market share. Ultimately, Mike only used one of my sound-bytes in his piece so I'll share that here and provide more thoughts after the break...

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Per Aaron Goldman, principal at the digital marketing firm Connectual, Bing is now Google’s equal in usability. “But just as good is not going to win,” …

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Posted In: Press / Press Mentions

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Analyze This: IBM Buys Unica

Deep Blue Would be Proud... and Broke!

Monday, August 16, 2010 | Posted by Aaron Goldman

On Friday, the big news in digital marketing was the IBM Unica acquisition for $480 million. See WSJ coverage. Unica provides what it calls Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM) services. Here's a quick excerpt from Unica's corporate brochure:

"Offering the only EMM solution to cover the entire marketing cycle – from analyzing and planning to designing, producing, executing, and measuring – Unica's Affinium software suite provides an unprecedented level of integration, unmatched functionality, and extensive marketing automation capabilities."

Sounds pretty good, right? Who wouldn't want something unprecedented, unmatched, and extensive?? 

Below is a schematic that speaks to Unica's …

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Posted In: Digital Marketing / Press / Press Mentions

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Will Foursquare Cash In Those Check Ins?

Look Ma, I'm the Mayor of Monetization!

Monday, May 10, 2010 | Posted by Aaron Goldman

Foursquare MonetizationOriginal Image Source

Today I was cited in a MediaPost story about ads on Foursquare.

As reporter, Laurie Sullivan, points out, currently Foursquare "offers an advertising platform for merchants that allow brands to promote specials, but it doesn't target mobile ads. The platform allows companies to claim their business to run promotions on the site. Through geo-tags, people within a specific geographic radius will see the specials." 

In prepping this piece, Laurie asked me some if I thought advertisers would sponsor check-ins. My response is …

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Posted In: Digital Marketing / Press / Press Mentions

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Why Facebook Should Share Its Crop

Let's Turn that Virtual Currency into Real World Cashish

Thursday, May 6, 2010 | Posted by Aaron Goldman

Farmville Ad for Bing

Image Source

The June issue of Consumer Reports includes warnings about sharing personal information via Facebook due to risk of identity theft and other crimes. MediaPost had the scoop and asked various marketing wonks, myself included, on the implications for marketers if people limit their disclosure on social networks.

I took the opportunity to suggest that Facebook encourage people to share their data directly with marketers in exchange for cash, an idea I've been championing ever since running a personal experiment …

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Posted In: Digital Marketing / Press / Press Mentions

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Not Just Fun and Games for Google

Apple Tries to Put on the Hurt

Friday, April 16, 2010 | Posted by Aaron Goldman

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Earlier this week, Laurie Sullivan from MediaPost asked me for my POV on Google hiring Mark DeLoura in the role of "Developer Advocate."

My 2 cents is shared in Lauries's post titled, "Is Google's Next Big Thing Video Games?"

Below is the blurb. What follows are my thoughts on Google, gaming, apps, Apple, and the iAd platform.
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Between the iPhone OS and Android, the world should expect to see Apple and Google continue to duke it out in the mobile marketplace. "The …

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Posted In: Digital Marketing / Google / Press / Press Mentions

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Google’s Chilling Super Bowl Ad

Winter Storm Moves South From Mountain View

Thursday, February 11, 2010 | Posted by Aaron Goldman

Hell Freezing Over

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Last Sunday was a cold day in Hell, indeed. Not only did the company that's never needed to advertise throw down a cool couple mil. for a Super Bowl ad but it chose to promote the one product in its arsenal that didn't need the exposure.

My brother, David, and I shared our POV's -- yes, SEM runs deep in the Goldman DNA -- with MediaPost for its recap of Google's showing in the big game. More commentary after the excerpt...
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Some …

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Posted In: Digital Marketing / Google / Press / Press Mentions

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Airing Out the Future of Search Algorithms

When It Comes to Content, Author is the Authority!

Friday, December 18, 2009 | Posted by Aaron Goldman

At SES Chicago I was interviewed along with with Marshall Clark for Webmaster Radio discussing "Social Search and Distributive Reputation Systems" -- which is fancy for evaluation of content or, as Marshall calls it, "Page Rank for People." In this 7-minute clip, we discuss the various social media signals the search engines should be incorporating into their algorithms to improve relevancy. In a nutshell, the idea is that, when determining authority for a particular asset, the person who created the content should be weighted more heavily than the page on which …

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Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions

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Will You Survive 2010?

10 Tips for Maximizing Your Digital Marketing Programs

Wednesday, December 16, 2009 | Posted by Aaron Goldman

Image Source - Sony Pictures Digital Inc.

There's been plenty of chatter lately over who will survive 2012 but that's two whole years aways! What are you doing to prepare for 2010? From a digital marketing perspective, that is.

MediaPost recently published its annual "Survival Guide" -- a collection of articles geared towards specific segments to help them prosper in the coming year. I shared my thoughts for the guide for agencies and the guide for CMOs. The excerpts with my POV are below (note: …

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Posted In: Digital Marketing / Tips and Tricks / Press / Press Mentions

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Yahoo and Bing: Four Months Later, Two-Tenths Lighter

One Milestone Down, Many More To Go

Tuesday, December 8, 2009 | Posted by Aaron Goldman

Image Source

Last week brought news that Microsoft and Yahoo officially signed the contract to have Bing power Yahoo search. I, like many in the space, thought that this already happened when Ballmer and Bartz used that goofy oversized Yahoo pen back in July to sign a stack of papers. Turns out that was just a letter of intent.

While this is an important milestone in the Bingoo saga, there are still a number of interesting plotlines that need to play out. I …

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Posted In: Press / Press Mentions

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