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Category: Press Coverage

The Decision

Monday, September 13, 2010 | Posted by Aaron Goldman

Last week, I declared my free agency and intention to follow in the footsteps of Lebron James and join an all-star team. 

As promised, today I posted a video announcement with "The Decision." Don't worry, I don't drag it out for 20 minutes like Lebron did on ESPN.

SPOILER ALERT: more details are included in the official press release from my new employer.


Update 9/13/10: More scoop on …

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Posted In: About Connectual / Press / Press Coverage / Press Mentions / Press Releases


Cracking the Blagica Files

Eat Your Heart Out, Mulder and Scully!

Friday, November 13, 2009 | Posted by Aaron Goldman

Earlier this week, a good friend and colleague of mine, Blagica Bottigliero, posted an interview with me on her blog, The Daily Blagica.

Thought I'd steal a page from the Huffington Post (who's made a business out of stealing pages) and repurpose the content here...

The Blagica Files: Meet Aaron Goldman

By Blagica Bottigliero

I took a look at my career over the last 12 years and realized that I've come across some amazing and talented people in Chicago's digital media and tech scenes. Many of these folks started their …

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Posted In: Press / Press Coverage


Connectual Examined

Chicago's Young Entreprenuers Feature

Wednesday, July 22, 2009 | Posted by Aaron Goldman

ExaminerConnectual is highlighted in the Examiner today under the Chicago Young Entreprenuers feature. The interview covers a lot of ground -- kudos to Lauren Young for asking some good thought-starters -- including how I came up with the name Connectual (which suprisingly never came up in my FAQ series), my biggest challenges to-date, and advice for other would-be entreprenuers.

Here's the full story...

Chicago Young Entreprenuers - Connectual
by Lauren Young

We’ve all heard the phrase, “It’s not what you know, but …

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Posted In: About Connectual / Press Coverage


“Connectual to Help Marketers Better Connect”

Couldn't Have Said It Better Myself...

Monday, April 13, 2009 | Posted by Aaron Goldman

More coverage of today's launch. This one from Biz Report. Here's the full article...

Connectual to Help Marketers Better Connect
by Kristina Knight

Advertising veteran Aaron Goldman has launched a new company called Connectual; the company is said to help marketers and businesses delve through the myriad marketing solutions available to better connect with the platforms which could be of the most help. The company will connect marketers with agencies, media companies and tech providers.

"By leveraging my vast network and knowledge of the space, I'll help companies grow by reaching their target audience …

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Posted In: Press Coverage



Initial Coverage of Connectual Launch in MediaPost

Monday, April 13, 2009 | Posted by Aaron Goldman

Laurie Sullivan at MediaPost was the first to cover today's launch. Here's her feature story...

Rep Matchmaking Model Emerges For Marketing
by Laurie Sullivan

Aaron Goldman could become the matchmaker for brands looking to build out ad campaigns on a variety of platforms. The 10-year digital marketing veteran and ex-Resolution Media executive on Monday plans to unveil a rep firm that sources advertising and marketing services for free.

The rep firm, dubbed Connectual, will offer a range of services, from digital marketing, to offline and …

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Posted In: Press Coverage