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Riffing on what it's like to be Connectual...

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Sorted by: 06, 2009

The Connectual Twitter Pitch

What the Company Does in Under 140 Characters

Thursday, June 18, 2009 | Posted by Aaron Goldman

The elevator pitch is dead. Long live the Twitter pitch!

I was inspired by a recent tweet from @ginidietrich that was retweeted by @LenKendall and asked, "Can you describe what your company does in under 140 characters?" The reference was to a recent BusinessWeek column by Carmine Gallo expounding the virtue, "Sell More by Saying Less."

The KISS (Keep It Simple Stupid) principle is really something I take to heart. My colleague Tom Kuthy, VP of Marketing and Business Development at Resolution Media, is a champion of clear …

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Posted In: About Connectual


What’s Hot In Digital Marketing?

Wednesday, June 10, 2009 | Posted by Aaron Goldman


In my last post covering FAQ #14: "What Do You Do Every Day?" I mentioned that I've spent the past two months meeting with hundreds of marketers and digital marketing companies trying to assess who's doing what and who's doing it right as I build out the Connectual referral network.

Those of you who have read my Search Insider Summit Buzz-o-Meters know I'm a fan of Top 10 lists to capture the industry zeitgeist so here are my Top 10 Hottest Areas of Digital Marketing:

1. Social - while still …

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Posted In: Digital Marketing


Connectual FAQs

The Full List

Tuesday, June 9, 2009 | Posted by Aaron Goldman

Below are links to all the FAQs answered to date. This series is a work in progress. Please feel free to comment on other questions you'd like to see addressed and/or provide feedback on the responses.

1. What’s the Value Proposition to Marketers?
2. Will Connectual Replace Agencies and Consultants?
3. How does Connectual Make Money?
4. How can Connectual Stay Objective if it's Compensated by Sellers?
5. Does Working through Connectual Mean Higher Rates for Buyers?
6. Why Would Providers Allow Connectual to Represent Them?
7. Are Connectual Partnerships Exclusive?

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Posted In: About Connectual / FAQs


What Do You Do Every Day?

FAQ #14

Monday, June 8, 2009 | Posted by Aaron Goldman

Since launching Connectual nearly two months ago, I've spent almost all-day every day meeting with a wide range of marketers and digital marketing companies. Having served the past five years primarily as the Omnicom search guy, it was important for me to "reacclimate to the wild" and get my fingers on the pulse of pressing client needs and the latest and greatest platforms delivering against them.

Sure, I'd been exposed to all the non-search digital marketing channels during my tenure with Resolution Media but only as an agency partner or trade-mag reader and conference attendee. …

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Posted In: About Connectual / FAQs


Calling Connectual, Come in Connectual

Once a Search Guy, Always a Search Guy

Tuesday, June 2, 2009 | Posted by Aaron Goldman

Now I know how John Battelle feels. He wrote the book on search and forever became the expert on all things Google. Even these days, with John at the helm of conversational marketing firm, Federated Media, he still gets called to comment anytime Google sneezes.

So too, have I been branded a Search Insider for life. Like John, I don't mind it one bit, though. As the saying goes, "Call me what you like, just call me."

Truth is, I'm still quite smitten by search despite the …

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Posted In: Press / Press Mentions / Search Engine Marketing