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Riffing on what it's like to be Connectual...

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Sorted by: 04, 2010

Not Just Fun and Games for Google

Apple Tries to Put on the Hurt

Friday, April 16, 2010 | Posted by Aaron Goldman

Earlier this week, Laurie Sullivan from MediaPost asked me for my POV on Google hiring Mark DeLoura in the role of "Developer Advocate."

My 2 cents is shared in Lauries's post titled, "Is Google's Next Big Thing Video Games?"

Below is the blurb. What follows are my thoughts on Google, gaming, apps, Apple, and the iAd platform.
Between the iPhone OS and Android, the world should expect to see Apple and Google continue to duke it out in the mobile marketplace. "The key to success will become encouraging developers to innovate on their platforms," says Aaron …

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Posted In: Digital Marketing / Google / Press / Press Mentions


Why Doesn’t Connectual use an Hourly Rate for Consulting?

FAQ #15

Friday, April 2, 2010 | Posted by Aaron Goldman

Picasso sketchImage Source

Now that I've finished my book manuscript -- check out for more details on that project -- I can get back to more regular posting.

Let's start by addressing a question I've been getting a lot lately... 

Why doesn't Connectual charge an hourly rate for consulting services?

To answer this question, I'd like to relay a story that Tom Kuthy, formerly of Resolution Media, shared with me in the context of negotiating agency fees with a client during a new business pitch. 

Some fifty …

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Posted In: About Connectual / FAQs