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Sorted by: 08, 2009

State of the Digital Union

Preview of ad:tech Chicago Keynote Panel

Sunday, August 16, 2009 | Posted by Aaron Goldman

adtech Chicago

On Tuesday, September 1st at 10am, I'll be hosting the keynote panel at ad:tech Chicago titled, "State of the Industry (Presented by the Chicago Interactive Marketing Association)."

My esteemed panelists include Jeff Davidoff, who recently departed the Orbitz CMO role (shortly after selecting Trailer Park as AOR), Sean Finnegan, SMG's Chief Digital Officer and sound-byte machine, John Cantarella of redesign fame, and Jeff Levick, who runs sales for the newly minted AOL Advertising.

In 45 minutes, we'll attempt will cover all the …

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Posted In: Digital Marketing


ad:tech Digital Marketing Webinar

1 Presentation, 10 Trends, 20 Minutes

Tuesday, August 4, 2009 | Posted by Aaron Goldman

Here's a recording of the webinar I hosted for ad:tech today titled, "Cashing in on the Top 10 Hottest Areas of Digital Marketing."

Over the course of 20 minutes, I count down the 10 trends getting the most attention in digital marketing today and share 1 actionable tip for each one to help companies capitalize.

I start off with some analysis of recent data put out by Forrester showing current and projected growth in digital marketing broken down by channel.

Following the presentation, we go into moderated Q&A where I spend another 20 minutes or so …

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Posted In: Digital Marketing / Tips and Tricks