Connectual Blog

Riffing on what it's like to be Connectual...

Return to all Posts

Sorted by: 11, 2009

Sorry News Corp, News Not Core to Search Advertising

Why Murdoch's Threats Don't Scare Google

Wednesday, November 25, 2009 | Posted by Aaron Goldman

Image Source

Earlier this week, the Financial Times set the search world abuzz by reporting that Microsoft was in discussions with News Corp to compensate it for removing content from the Google index while still making it available it to Bing.

When I first heard about this potential deal, I posted my reaction on Digital Sea Change -- Search Wars: Desperate Times Call for Desperate Measures. My POV was also cited in two MediaPost articles (excerpts below). I won't rehash all my points here but …

Continue Reading

Posted In: Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions


5 Ideal Mobile Ad Formats for a Post-AdMob Google

Can Google Have the Money and the AdMob?

Monday, November 16, 2009 | Posted by Aaron Goldman

Last week Google announced that it was acquiring mobile ad firm AdMob for $750 million in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.

As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and …

Continue Reading

Posted In: Digital Marketing / Google / Press / Press Mentions


Cracking the Blagica Files

Eat Your Heart Out, Mulder and Scully!

Friday, November 13, 2009 | Posted by Aaron Goldman

Earlier this week, a good friend and colleague of mine, Blagica Bottigliero, posted an interview with me on her blog, The Daily Blagica.

Thought I'd steal a page from the Huffington Post (who's made a business out of stealing pages) and repurpose the content here...

The Blagica Files: Meet Aaron Goldman

By Blagica Bottigliero

I took a look at my career over the last 12 years and realized that I've come across some amazing and talented people in Chicago's digital media and tech scenes. Many of these folks started their …

Continue Reading

Posted In: Press / Press Coverage


Engagement Does Not Equal Opportunity

Time Is Not Always Money

Tuesday, November 10, 2009 | Posted by Aaron Goldman

Image Source

Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.

According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?

A very good question, to which I replied, "Engagement does …

Continue Reading

Posted In: Digital Marketing / Press / Press Mentions


You Asking Me?

Speculating on Who Will Buy

Friday, November 6, 2009 | Posted by Aaron Goldman

Jeeves groundedImage Source

Last week, I was cited in a MediaPost article about IAC selling off  Here's the excerpt. More analysis follows.
Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
For more of my coverage on the scramble for search …

Continue Reading

Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions