Connectual Blog

Riffing on what it's like to be Connectual...

Will Foursquare Cash In Those Check Ins?

Look Ma, I'm the Mayor of Monetization!

Monday, May 10, 2010 | Posted by Aaron Goldman

Foursquare MonetizationOriginal Image Source

Today I was cited in a MediaPost story about ads on Foursquare.

As reporter, Laurie Sullivan, points out, currently Foursquare "offers an advertising platform for merchants that allow brands to promote specials, but it doesn't target mobile ads. The platform allows companies to claim their business to run promotions on the site. Through geo-tags, people within a specific geographic radius will see the specials." 

In prepping this piece, Laurie asked me some if I thought advertisers would sponsor check-ins. My response is …

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Posted In: Digital Marketing / Press / Press Mentions


Why Facebook Should Share Its Crop

Let's Turn that Virtual Currency into Real World Cashish

Thursday, May 6, 2010 | Posted by Aaron Goldman

Farmville Ad for Bing

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The June issue of Consumer Reports includes warnings about sharing personal information via Facebook due to risk of identity theft and other crimes. MediaPost had the scoop and asked various marketing wonks, myself included, on the implications for marketers if people limit their disclosure on social networks.

I took the opportunity to suggest that Facebook encourage people to share their data directly with marketers in exchange for cash, an idea I've been championing ever since running a personal experiment …

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Posted In: Digital Marketing / Press / Press Mentions


Not Just Fun and Games for Google

Apple Tries to Put on the Hurt

Friday, April 16, 2010 | Posted by Aaron Goldman

Earlier this week, Laurie Sullivan from MediaPost asked me for my POV on Google hiring Mark DeLoura in the role of "Developer Advocate."

My 2 cents is shared in Lauries's post titled, "Is Google's Next Big Thing Video Games?"

Below is the blurb. What follows are my thoughts on Google, gaming, apps, Apple, and the iAd platform.
Between the iPhone OS and Android, the world should expect to see Apple and Google continue to duke it out in the mobile marketplace. "The key to success will become encouraging developers to innovate on their platforms," says Aaron …

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Posted In: Digital Marketing / Google / Press / Press Mentions


Why Doesn’t Connectual use an Hourly Rate for Consulting?

FAQ #15

Friday, April 2, 2010 | Posted by Aaron Goldman

Picasso sketchImage Source

Now that I've finished my book manuscript -- check out for more details on that project -- I can get back to more regular posting.

Let's start by addressing a question I've been getting a lot lately... 

Why doesn't Connectual charge an hourly rate for consulting services?

To answer this question, I'd like to relay a story that Tom Kuthy, formerly of Resolution Media, shared with me in the context of negotiating agency fees with a client during a new business pitch. 

Some fifty …

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Posted In: About Connectual / FAQs


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