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Category: Press

Yahoo and Bing: Four Months Later, Two-Tenths Lighter

One Milestone Down, Many More To Go

Tuesday, December 8, 2009 | Posted by Aaron Goldman

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Last week brought news that Microsoft and Yahoo officially signed the contract to have Bing power Yahoo search. I, like many in the space, thought that this already happened when Ballmer and Bartz used that goofy oversized Yahoo pen back in July to sign a stack of papers. Turns out that was just a letter of intent.

While this is an important milestone in the Bingoo saga, there are still a number of interesting plotlines that need to play out. I …

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Posted In: Press / Press Mentions

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Sorry News Corp, News Not Core to Search Advertising

Why Murdoch's Threats Don't Scare Google

Wednesday, November 25, 2009 | Posted by Aaron Goldman

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Earlier this week, the Financial Times set the search world abuzz by reporting that Microsoft was in discussions with News Corp to compensate it for removing content from the Google index while still making it available it to Bing.

When I first heard about this potential deal, I posted my reaction on Digital Sea Change -- Search Wars: Desperate Times Call for Desperate Measures. My POV was also cited in two MediaPost articles (excerpts below). I won't rehash all my points here but …

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Posted In: Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions

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5 Ideal Mobile Ad Formats for a Post-AdMob Google

Can Google Have the Money and the AdMob?

Monday, November 16, 2009 | Posted by Aaron Goldman

Last week Google announced that it was acquiring mobile ad firm AdMob for $750 million in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.

As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and …

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Posted In: Digital Marketing / Google / Press / Press Mentions

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Cracking the Blagica Files

Eat Your Heart Out, Mulder and Scully!

Friday, November 13, 2009 | Posted by Aaron Goldman

Earlier this week, a good friend and colleague of mine, Blagica Bottigliero, posted an interview with me on her blog, The Daily Blagica.

Thought I'd steal a page from the Huffington Post (who's made a business out of stealing pages) and repurpose the content here...

The Blagica Files: Meet Aaron Goldman

By Blagica Bottigliero

I took a look at my career over the last 12 years and realized that I've come across some amazing and talented people in Chicago's digital media and tech scenes. Many of these folks started their …

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Posted In: Press / Press Coverage

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Engagement Does Not Equal Opportunity

Time Is Not Always Money

Tuesday, November 10, 2009 | Posted by Aaron Goldman

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Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.

According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?

A very good question, to which I replied, "Engagement does …

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Posted In: Digital Marketing / Press / Press Mentions

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You Asking Me?

Speculating on Who Will Buy Ask.com

Friday, November 6, 2009 | Posted by Aaron Goldman

Jeeves groundedImage Source

Last week, I was cited in a MediaPost article about IAC selling off Ask.com.  Here's the excerpt. More analysis follows.
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Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
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For more of my coverage on the scramble for search …

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Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions

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Where Are We Going?

Q&A in MEDIA Magazine

Saturday, October 31, 2009 | Posted by Aaron Goldman

I did a Q&A for MEDIA Magazine that was published in the September print edition focused on the future of media. I can't find the content online so I'll repurpose the text here...
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Interview with Phyllis Fine

What is the biggest change coming?

Goldman: A Google and TiVo mash-up platform, crawling all the digital content that's available, which will allow you to choose what you want to see and make it available to you on-demand in a queue, taking the element of recommendations that TiVo's been able to do. It's one part …

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Posted In: Digital Marketing / Press / Press Mentions

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Inside Google Editions

5 Proposed Ad Formats for Google's Online Book Platform

Monday, October 19, 2009 | Posted by Aaron Goldman

Google Book Reader

Last week, Google announced its intentions to launch a new "new online service for booksellers next year called Google Editions, which will let readers buy books and read them on gadgets ranging from cell phones to possibly e-book devices." The AP has the story and MediaPost has the analysis including some of my thoughts. As has become my modus operandi, I'll share the excerpt here and provide more color commentary immediately following.
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Connectual Managing Partner Aaron Goldman believes Google may be underestimating the …

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Posted In: Digital Marketing / Google / Press / Press Mentions

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How Marketers Can Leverage Twitter Lists

It's Time to Go Beyond List-ening

Sunday, October 4, 2009 | Posted by Aaron Goldman

Santa's Twitter List

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Last week, Twitter announced that it would soon be rolling out a new feature that enables people to create lists of Twitter accounts. So, for example, you could create a list of restaurants in New York or SEO professionals as a way to better customize your Twitterstream and make it easier to keep up with everyone you follow. These lists would be "public by default (but can be made private) and the lists you've created are linked from your profile."

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Posted In: Digital Marketing / Tips and Tricks / Press / Press Mentions

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4 Suggested Twitter Ad Formats

Putting those Lessons Learned from Google to Use!

Wednesday, September 16, 2009 | Posted by Aaron Goldman

Twitter Ads

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Last week, Twitter made changes to its Terms of Service including a provision that allows the company to "leave the door open for advertising." Per Twitter co-founder Biz Stone, "We'd like to keep our options."

MediaPost has a good recap of the news as well as some speculation from "industry insiders" on what's in store from Twitter as far as advertising is concened. This was my contribution. …

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Posted In: Digital Marketing / Press / Press Mentions

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