Does Working through Connectual Mean Higher Rates for Buyers?
FAQ #5
Friday, May 1, 2009 | Posted by Aaron Goldman
Since they have to pay Connectual, providers would just mark up their rates to maintain margins, right?
Not necessarily. Agencies, media companies and technology providers already factor sales/marketing overhead and commissions into their rates so, if they're paying Connectual, it means they don't have to pay one of their salespeople to prospect and close the deal.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "Why Would Providers Allow Connectual to Represent Them?"
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Posted In: FAQs
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