Connectual Blog
Riffing on what it's like to be Connectual...
Return to all Posts
Category: About Connectual
And Other FAQs
Sunday, April 26, 2009 | Posted by Aaron Goldman
In the two weeks that have passed since the Connectual launch, the one question I've gotten more than any other is, "Why Connectual?"
People want to know why I started the company. And they want to know why I think it'll succeed in its mission to connect the digital marketing ecosystem -- i.e. Why would companies want to work with me? What's the unique selling proposition?
I covered what compelled me to start the company in my recent Search Insider column, "It's Time to Get Connectual." Now it's time lay out what differentiates Connectual and address the …
Continue Reading
Posted In:
About Connectual / FAQs
Connectual, At Your Service
Wednesday, April 15, 2009 | Posted by Aaron Goldman
Yesterday I had lunch with Sam Wehrs from Starcom. As I was describing the Connectual model to him, he made the observation that essentially I'm a digital marketing concierge. As Owen Burke would say, "Nailed It!" In fact, I like that analogy so much I've updated the Connectual digital marketing services for marketers page and now refer to my role as concierge rather than general contractor.
At the end of the day (or beginning of the day, if you're a morning person), a good concierge can size up your needs, preferences, etc. and leverage his or her relationships to get …
Continue Reading
Posted In:
About Connectual
Why I Started the Company
Wednesday, April 15, 2009 | Posted by Aaron Goldman
In today's MediaPost Search Insider column, I highlight trends in the space that led me to form Connectual. Here's the full article...
It's Time To Get Connectual
by Aaron Goldman
Sometimes in the worst of times come the best of opportunities. You just have to know where to look. And when you find one of those diamonds in the rough, you have to act quickly. It’s all about timing. And gumption.
In Search of a Silver Lining
Ever since Resolution Media was acquired by Omnicom Media …
Continue Reading
Posted In:
About Connectual
I'd Like To Thank the Academy
Friday, April 10, 2009 | Posted by Aaron Goldman
On the eve of the Connectual launch, I'd like to show love to some of the folks who played supporting roles in helping me reach this point.
In no particular order...
Elevate Studios created all the Connectual brand assets from the logo to the business cards to the website. Mad preesh to Larry for his trusted partnership and understanding what I was hoping to build, Kate for keeping me (and everyone else) in line, Travis for always being responsive and putting up with my scattershot feedback, Sara for her keen eye and giving life to the Connectual brand, Jason for his …
Continue Reading
Posted In:
About Connectual
Page 2 of 2 pages < 1 2
Subscribe
It’s Not What You Know. It’s Not Who You Know. It’s Who Knows You.